Some bingo studies just do not get it

by Penny Walker

It's no secret that the land bingo industry is going through some pretty challenging times, what with smoking bans and double taxation policies eating into their member counts and profits.

However, a US study is saying casinos are one of the main reasons for the downturn in land-based bingo profitability. Professor Robert P. Strauss of the Carnegie Mellon Heinz School of Public Policy, claims the study shows land bingo does not give punters the ‘fancy, glamorous appeal’ of casinos.� He went on to say a big part of this trend is that casinos are now much more common and a lot closer to customer's homes.

Professor Strauss needs to consider the effect of online bingo games and online bingo halls as part of his study, in my humble opinion.� I say this because there's enough evidence out there to show that land-based casinos are hurting too, whereas online bingo continues to be online gambling's fastest growing niche.

And as far as 'glamorous appeal' goes, Prof. Strauss may want to take his study for a trip down Bingo Street - if you can't find glamour there, you'll find it nowhere!