Giant bingo balls take over Liverpool

by Penny Walker

Giant bingo balls run amok in European Capital of Culture
�
Ladbrokesbingo.com takes to the streets of Liverpool to film a new TV ad campaign
�
The people of Liverpool are in for a shock this week as Ladbrokesbingo.com, one of the UK�s leading online bingo sites, has taken over this city to record a fun and fast-paced television ad campaign that celebrates the nation�s love of bingo.� On location in the European Capital of Culture�s red terraced streets and taking in some of the city�s most iconic landmarks, the exhilarating shoot features a number of 13-foot giant spheres rolling around the city in an enormous invasion of bingo balls.
�
The advert, devised by advertising agency M&C Saatchi and produced by cutting-edge production company Serious Pictures for Ladbrokesbingo.com, will continue to close off busy areas of Liverpool until Thursday.� Directed by Ben Quinn and with a total campaign budget of over three million pounds, the action-packed spectacle will feature over 180 extras including two �fat ladies�, two �little ducks� and a real-life �legs eleven�.
�
Promising to represent the fun that can be had playing the nation�s favourite game, the advert will feature the giant multi-coloured bingo balls hurtling past a selection of Liverpool�s finest features including The Liver Building, The Steble Fountain, St George�s Hall and Museum Steps, as well as terraced streets of Badminton Avenue and the quaint Lark Lane when it airs in September.
�
Charlie Goodenough, Acquisition Marketing Manager at Ladbrokesbingo.com says, �This is a really exciting project for Ladbrokes Bingo and we are delighted to be bringing bingo on such a big scale to the streets of Liverpool.� We wanted to represent the fun, exciting nature of the game and we�re sure the giant bingo balls will make an impact on both Merseyside and across the country.�

Ladbrokes Giant Bingo Balls in Liverpool
�
The advert will air from mid to late September and customers should visit Ladbrokesbingo.com to experience the thrill of the game and for more information.�

Giant bingo balls take over Liverpool

Read More