by Penny Walker
The LAC or London Affiliate Conference commenced at the St. Paul�s Hotel last week on the 28th January. This long awaited event was scheduled to take place at Old Billingsgate over the weekend. However the iGB Affiliate Award ceremony at St. Paul�s was what kicked off the conference and all affiliates were waiting with bated breath to see who the winner would be. Delegates had to sit tight through a brilliant evenings entertainment first before the winners were announced.
Not surprisingly Income Access came out trumps, as did Bet 365 and PokerStars. These industry leaders made an impression across multiple categories
Income Access, Bet365 and PokerStars Among Evening�s Biggest Online Gambling Industry Winners in Multiple Categories. Income access took the awards for �Best Non-Traditional Gaming Affiliate Program� and �Best iGaming Affiliate Network�, while Bet 365 took� �Best Sportsbook Affiliate Program� and �Best Overall Affiliate Program�. �Best Poker Affiliate Program� and �Best Poker iGaming Software� went to PokerStars and Best Bingo Affiliate Program went to Ladbrokes. Ladbrokes also took the award for Best Bingo Affiliate Manager - Roni Nahum.
Microgaming took an award for the Best Software, and Jackpot Joy won Best Bingo iGaming software, and lots of other awards were won. I am also happy to say that BingoBase won the Best Bingo Affiliate award YAY!
This is one of the most unique ceremonies in the world of online gaming because they are chosen by affiliate votes, and it makes for a wonderful opportunity to get your business to stand out from competitors.
The conference itself was filled with trademark activities including panels and presentations, industry updates and affiliate marketing techniques. It also provided networking opportunities between managers, operators and speakers. The Affiliate Series of Poker was also open for everyone to compete in for the first time, with some big prizes on offer.