by Penny Walker
In keeping with the trend that newspapers, magazines and some television companies, on of the most popular FM Radio stations in the UK is about to launch themselves into the UK bingo industry as Heat Bingo. I hope they know what they are in for. Competition has become steep and now online bingo site are having to offer members some really good deals to entice them away from their site of preference, although there is still evidence of many new members signing up for the first tile online.
This radio station has got one thing on its side, they already have a captive audience of listeners through out the UK, so this gives them a marvelous platform from which to launch the site and hit the ground running. The launch of Heart Bingo will also be able to piggy back off this well respected brand, and we will keep you informed as soon as wee know the launch dates.
Current reports are saying that Heart Bingo will operate off the Gamesys Software platform, which is the same software platform as Sun Bingo, NOTW Bingo, Jackpot Joy and the new Caesers Bingo. So in the meantime, check out any one of these sites for a brilliant UK online bingo experience, get some free bingo on them, and see if you might enjoy playing at Heart.
One thing is certain, the online bingo division of Sun has done extremely well and there are certain experts who believe the bingo site, rescued the newspaper company from fading into obscurity. In this particular instance the site did so well that US newspaper companies were looking at it to try and turn around the US newspaper industry. Unfortunately, this has not happened as yet as they have to deal with the restrictive influence of UIGEA and in the UK, online gambling is simply carefully regulated by law.