Big Heart Bingo attributes the rise in registrations to the growth in advertising for commercial bingo sites that followed the legalisation of online bingo under the new Gambling Act.
The three most popular charity sectors selected for support by Big Heart Bingo site users are animal charities (28% of the popular vote), cancer research (19%) and children's charities (18%). Individual campaigns such as the Adam Griffin Cancer Appeal have received 5% of the popular vote.
Jeremy Collis, originator of the Charity Bingo concept, said: "These new players all select the charity sector they wish to support and then 50% of Big Heart Bingo's net revenue goes to charities in the sector those players have selected." |
