By Sarah Smithon Monday, 12 Jan 2009 Most gambling advertisements are put on television when they will be seen by an audience that is accustomed to betting.
That is the view of Remote Gambling Association (RGA) business director Brian Wright, who has claimed that the Advertising Standards Agency (ASA) must take a "pragmatic approach" to companies' marketing campaigns.
He said that some recent decisions by the ASA, regarding online casino and other betting firms' adverts, have appeared overly cautious.
"[Gambling ads are] not being shown during Coronation Street and certainly not during children's television," he emphasised.
Mr Wright's opinions were made after some online gambling firms were ordered to take down their TV ad campaigns.
They also come after the ASA last year released results of a survey that revealed seven out of 784 ads breached its codes.
Adverts between September and October 2007 were analysed and the seven breaches equated to just one per cent of the total assessed.
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