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Bingo ads discussed by expert

By Simon Jones on Wednesday, 21 Jan 2009

Paul Talboys, chief executive of the Bingo Association, has suggested that land-based bingo players may be influenced to visit their local halls due to online numbers game adverts on the television.

The industry representative said that marketing schemes for the internet version of the hobby are there for all people to see.

Often, people who do not already play bingo will not be able to distinguish between what is an ad for the online variety and what is promoting land-based halls, Mr Talboys explained.

The "proliferation of online bingo advertising on TV" will be picked up on by those who visit their local clubs, he added.

He also used the term "terrestrial bingo" to describe the variety of the game that is played offline.

Mr Talboys' comments follow last week's reflections on the game by Ravi Virpal, the director of Online Bingo Summit organiser Bullet Business.

The gaming industry figure suggested that online bingo has grown in the public consciousness recently - and this is one of the reasons the event his company arranges has been so successful.

 

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