Individuals who indulge in some online bingo fun with Gala Bingo can now earn Nectar points as they play.
The bingo provider, which claims to be the most popular online bingo site in the UK, has teamed up with customer loyalty programme Nectar and will now award players two Nectar points every time they wager £1 on bingo.
Once Nectar card-holders have 500 points they can begin using them to purchase items at participating stores.
Commenting on this development, Clive Cottrell, head of marketing at Galabingo.com said: "Gala Bingo's clubs joined Nectar in June 2007, so we are building on an already strong partnership and extending the benefits. We are always looking for new ways to reward our customers."
Meanwhile, Bingo Street recently reported that Gala Bingo has launched an internet service for its Bingo TV show, allowing online access to bingo games without the need for Sky TV.
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