By Sarah Smithon Wednesday, 21 Mar 2007 Gala Bingo has announced that it is to reward its loyal members by forming a partnership with the Nectar loyalty scheme.
Members of the firm's bingo clubs across the country will be able to collect Nectar points when they play games over the next three years, Jackpot.co.uk reports.
Commenting on the agreement, Kate Howe, marketing director at the Gala Coral Group, said that the firm was responding to the views of its members.
"When we talk to our members they tell us they really want to be rewarded for their loyalty, so we've joined forces with the biggest and best rewards scheme in the country to give them what they are asking for," she remarked.
Gala is the UK's largest bingo operator and currently boasts five million members and 170 clubs nationwide.
The firm claims that each week it pays out of up £28 million in prizes.
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