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by Paula
Tuesday, 30 Sep 2008
The bingo section of Ladbrokes Casino is the subject of a new advertising campaign, reports Brand Republic.
According to the website, a new 40-second television ad has been created for Ladbrokesbingo.com.
M&C Saatchi is the marketing group rolling out the campaign, which is being aimed mainly at women.
Describing it as "literally a load of balls", Brand Republic states that the aim of the advertisement is to get people interested in the bingo site, so they logon and start playing the numbers game with Ladbrokes.
Online bingo is a competitive market at present and there are currently various ads showcasing the industry.
Wink Bingo and Foxy Bingo sponsor All Star Family Fortunes and The Jeremy Kyle Show respectively, while newspaper bingo sites are regularly aired on TV screens.
Last week, York Press columnist Mike Bentley claimed that the fox, which is used as a masthead for Foxy Bingo in its campaigns, has something "sinister" about him.
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