Please gamble responsibly.
by Penny Walker
Today Bingobase released what Bingobase see as the most accurate estimation to date of The Size of the UK Online Bingo Industry. The full press release gives a summary of the numbers based on the data that Bingobase collect here at BingoPort.co.uk on a daily basis. For well over a year now Bingobase have been monitoring all of the operators in the UK online bingo industry and showing visitors to our site a summary of this information which includes ticket prices, pot sizes, jackpots and number of players in each room. We've estimated that over �600 million is being spent on bingo tickets at online bingo sites per year.
So what does this figure take into account and what does it mean for the industry as a whole? I'll try to briefly explain how Bingobase came up with this number and go on to talk about implications across the industry and where Bingobase see the current market share sitting.
Of course, some operators would rely more heavily on side games. For example, Jackpot Joy has a huge range of slots and other side games that are used regularly in their marketing. The Jackpot Joy Deal or No Deal slot machine has a regular progressive jackpot in vicinity of high six figures.
The number three and four industry players are Foxy Bingo (13%) and Jackpot Joy (10%). Lacking well known brands, these two companies have used clever marketing to penetrate the market. It's obvious that their efforts are paying off.
In the medium to long term, the fight to maintain growth and retain customers will begin to heat up. We're already seeing increases in no deposit free cash to entice signups while some operators out the other end and dropping back their no deposit bonuses to control their costs. Promotions are getting bigger and better and those operators with control over their software are beginning to see value in creating new generation games that engage bingo players.