by Penny Walker
Gone are those days when Mobile Phones were meant for only communication.� The technology of mobile phones has gone miles ahead, where a number of sideline activities other than talking to people, have made the mobile phone an indispensable gadget. Music downloads, photography, Internet access are the most sought after activities by majority mobile phone users.� A sizeable chunk of the population in European countries, use mobile phones for assorted betting on gambling and this includes gaming like Bingo.� Many online Bingo sites have started allowing the downloads of their Bingo Games to their members for playing � while they are on the move and wherever they are.
Mobile gambling services have come to stay and bookmakers of Europe by a majority, adopt some form of betting or other through mobile phones and most of them have tie-ups with networks.� The downturn in the Global economy has hit the entertainment Industry as a whole, but surprisingly not the betting services through mobile phones � given the research Report by a leading Research Institution � Juniper Research.� The report assures that mobile betting will simply double and hit a staggering $3.6 billions in 2009, lead by UK with a share of 30%.
The recent report released by Juniper Research says that in 2008, mobile betting on gambling accounted for 75% on all types of gambling including Casino games; the gross winning from mobile betting globally will exceed $1 billion annually by the year 2012; and interestingly UK population alone placed bets through mobile phones, to the tune of 30% of this in the year 2008.� However in UK this will reduce and transform into other services � like Internet, TV etc. � to decline to 8% by the year 2013.
The Report puts forth certain recommendations, particularly for a more transparent framework for governing the mobile services for betting and gambling by the national and state governments, for the benefit of consumers as well as service providers. The present regulatory restrictions on betting services place impediments on mobile betting and thereby prevent mass adoption.
As the author of the Juniper Research Report puts it � Gambling is a recession-proof Industry and the appetite for gambling will be never satisfied, though the stakes may vary and portals of betting may also vary.