Please gamble responsibly.
by Penny Walker
Foxy Bingo, one of the biggest names in UK bingo, is to launch a �10m TV advertising campaign this month, along with introducing 'The Foxy Bingo Show' - red button, interactive TV content on Sky.
This ad campaign sees Foxy Bingo giving away �1m over one month - its biggest promotion to date. The promotion will run throughout 2009, beginning with the TV spots, along with a series of radio, poster and press ads, which were created by Biscuit.tv.
The TV ad, which launched with a week of 10 sec teasers, sees a spaceship hurtling to Earth, telling viewers "He's Back" and "He's Giving Away �1 million pounds", in reference to the brand mascot, 'Foxy'. The 40 sec commercial, which features 100's of women flocking to a mysterious spaceship landing, which then opens to reveal Foxy. The whole of the forest floor becomes a 70's disco floor and a kitsch disco dance routine breaks out, to the classic track Funky Town.
What's more, the new ads see foxy delving into the realms of interactive TV. They will be engaging in some red button activity which see's foxy creating 'The Foxy Bingo Show'. The show is a mini version of Shooting Stars meets TFI Friday with mystery guests appearing from "Behind The Sofa", a studio competition called "Roland's Sock" and surprise visits to players who are not expecting "The F Team" to descend, Presented by Rowland Rivron, celebs and winners alike will be featured on the 10 minute shows, of which there will be 3 initially.
Patrick Southon, Managing director of Foxybingo, said "We are really excited about our new advertising campaign and red button content. Foxy is the perfect brand to do something different and maintain its fun, quirky and entertaining brand values whilst conveying the excitement of winning and creating calls to action back to the site